Pay Per Click Marketing

What is PPC advertising?

Pay Per Click Marketing services, managed by Facego offer search engine advertising that gets you ahead of your competition in search engine results to reach your customers first.

If you’ve ever looked something up on Google you’ve almost certainly seen PPC in action.

Every time you conduct a Google search, these ads pop up immediately in response to what you’ve searched. They show up above and beside the regular listings, and they’re marked with a small icon that says “ad.”

If you click on one of the paid ads, you go to a landing page at the advertiser’s company. That landing page will be directly related to what you searched on Google and what the ad said.

So if you searched for a dentist in your area, you’d most likely see ads that want to get you to schedule an appointment. They attract your attention with a quick headline and a short description and then their landing page convinces you to schedule.

But even if you don’t schedule an appointment, the dentist that produced that ad, pay a small fee to Google (usually a few Rand) since you clicked on their ad.

This is where the term “pay per click” originated and you will only pay when someone clicks on your ad. If no one clicks you don’t spend any money.


Our PPC Management and Marketing Services Include

  • Keyword Research
  • Campaign Planning
  • Ad Text Creation
  • Landing Page Creation
  • Display Ad Creation
  • Conversion Tracking
  • PPC Maintenance and Optimization
  • Call Tracking
  • Competitive Research
  • Retargeting
  • Enhanced Ads for Better Click thru Rates
  • Cost Per Click Optimization
  • Local and National Campaign Management

PPC Advertising Grows Businesses

Facego is a leading agency that focuses on your success as a whole. Whether you want to increase conversions, traffic to your website, or both, we can help you design the PPC campaign that can help you reach your goals.

 Pay per click advertising, is one of the best ways to target your most qualified customers. It allows you to reach them where they’re already looking and gain market against competitors.

Facego can help bring a custom PPC management campaign to life to help you increase both conversions and revenue for your company.

PPC Search Engines and Social Platforms

Google Adwords is the most dominant player in the PPC advertising world as the most popular search engine. If you want your ads to reach your customers, this is where you want to be. Facego is experienced in Adwords and can get your PPC advertising management started right away.

Bing Ads may not have the search engine market share that Google does, but it can still be effectively used to reach the right customers. Facebook is globally dominant when it comes to social media with more than one billion active users. It’s also a major player when it comes to advertising platforms. For some businesses, Facebook is an unmatched partner in reaching the right customers. It’s also the gateway to Instagram ads.

LinkedIn ads offer access to the largest professional social network and, like Facebook ads, allow you to get familiar with your ad targeting of industry, company and even job title.

Why work with a PPC agency?

PPC is an ongoing process , it’s not just a “set it and forget it” strategy that picks up momentum over time, rather it requires constant adjustments to see the best results.If you’re a business owner that spends their time writing checks, ordering inventory, and managing a business, it’s unlikely that you have time to run a campaign.

That’s where agencies come in. Hiring a PPC agency to manage your campaign is one of the smartest business moves you can make since you likely won’t have all the time necessary to dedicate to nurturing your campaign.

Hire a PPC agency to avoid having extra stress.

If you’ve never studied PPC before, it’s a difficult feat to accomplish, especially when you’re running a business of your own. When you hire a PPC agency it saves you time. PPC is a strategy that needs to consistently be monitored, and if it’s not, it’s unlikely that you’ll see results. Checking in on a campaign every day while running a business can be difficult work, so why not hire someone to do it for you?

When you hire a PPC management service agency, you avoid having to learn, or train someone  and you can just leave it to the pros!

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